Gimmick :
gimik
Synonyms :
Publicity stunt, Catch, Device, Gizmo
Publicity stunt, Catch, Device, Gizmo
English Meaning :
(Noun : A drawback or difficulty that is not readily evident)
(Noun : A drawback or difficulty that is not readily evident)
Example : it is not so much a programme to improve services as a gimmick to gain votes
it is not so much a programme to improve services as a gimmick to gain votes
Word Example from TV Shows :

If that Aquaman feels wet,
it's not a GIMMICK.
The Big Bang Theory Season 12, Episode 14

If that Aquaman feels wet,
it's not a GIMMICK.
The Big Bang Theory Season 12, Episode 14
Gimmickry :
gimik
English Meaning :
(Noun : A collection of gimmicks)
(Noun : A collection of gimmicks)
Example : There is a refreshing absence of gimmickry about her.
There is a refreshing absence of gimmickry about her.