Lady Stark thought it might
INSULT the royal family
Game of Thrones Season 1, Episode 1
An INSULT to me is an INSULT to the gods.
Game of Thrones Season 5, Episode 3
You can't INSULT me.
Game of Thrones Season 2, Episode 6
...in an attempt to soften
a thinly veiled INSULT.
The Big Bang Theory Season 3, Episode 4
Some highborn fools call you Onion Knight
and think they INSULT you.
Game of Thrones Season 2, Episode 8